As long as you use AI to come up with a recipe, privacy is an abstract topic. As soon as a customer name, a case number or a payslip is in your prompt, it becomes a concrete question: where is this text processed, who can access it, and how long does it stay there.
For Dutch users that is not a theoretical issue. The GDPR (AVG in Dutch) requires you to know where personal data goes, and most popular AI services are American companies. That doesn't automatically make them forbidden, but it does increase your homework.
Below is what we can actually establish per provider, why Mistral is the simple answer for most people, and which three things you can arrange today without switching services.
Why the GDPR changes the conversation
The GDPR doesn't look at how good a model is, but at three things: do you have a legal basis to process the data, do you know where it is processed, and are there agreements with the party doing it for you.
That third point is where it usually goes wrong. A personal subscription is meant for you as a consumer. If you use it to process data of customers or patients, you act as a data controller without the accompanying agreements. For yourself you can enter whatever you like; for other people's data, that doesn't hold.
The second point is about location. Processing outside the EU requires a valid basis for transfer, and that isn't the same for every country. There is no adequacy decision for China; that is the formal recognition that a country offers an equivalent level of protection. For a service running there, the verdict is quickly reached.
A more extensive explanation of the terms, including what a data processing agreement is exactly, is in AI and privacy in the Netherlands.
What we can establish per provider
Below is only what we have been able to verify. Where we haven't found a documented commitment on processing location for consumer plans, we say so. That is less satisfying than a green checkmark, but it is more honest.
| Provider | Origin | Price p/m incl. VAT | What is established |
|---|---|---|---|
| Le Chat (Mistral) | France | €15.76 | Processing in the EU: France and Sweden. Pro has a mode without telemetry |
| Claude (Anthropic) | United States | €21.02 | Training is off by default on paid consumer plans; turning it on extends the retention period |
| Microsoft 365 Copilot Business | United States | ±€19/user | EU Data Boundary for business customers |
| ChatGPT (OpenAI) | United States | €21.02 | American provider; we have not documented an EU processing guarantee for consumer plans |
| Gemini (Google) | United States | €21.99 | Priced in euros including VAT; no EU processing guarantee documented for consumer plans |
| Perplexity | United States | €21.02 | American provider; its strength is citing sources, not data residency |
| Grok (xAI) | United States | €31.53 | American provider, linked to live data from X |
| DeepSeek | China | €0 | Runs in China, no adequacy decision. Not suitable for personal or customer data |
Le Chat
Mistral AI · European Union
€15.76 /mo
$14.99 list price
The European answer. Fast, cheap and with processing inside the EU.
- Free
- Generous free use with web search and image generation.
- Dutch
- 4/5
- Data
- European Union (France and Sweden)
Claude
Anthropic · United States
€21.02 /mo
$20 list price
The writer and programmer of the bunch. Long documents, natural language and Claude Code included with Pro.
- Free
- Claude Sonnet 5 as the default model, with a daily message limit.
- Dutch
- 5/5
- Data
- United States and EU regions via cloud partners
DeepSeek
DeepSeek · China
Free
Strong reasoning model that's free to use. Watch where your data ends up.
- Free
- Fully free to use, including the reasoning models.
- Dutch
- 3/5
- Data
- China
The conclusion from this table is not "everything outside the EU is forbidden". It is: if data residency is your first criterion, the list gets short, and then Mistral is at the top.
Mistral: the simple answer
Mistral is a French company that processes data in the EU, in France and Sweden. That simply makes the transfer question irrelevant, and it is the main reason it is our default recommendation for anyone who puts privacy first.
Le Chat is free to use. Le Chat Pro costs $14.99, so €15.76 per month including VAT, and unlocks among other things a mode without telemetry. Students pay $5.99 (€6.30), teams $24.99 per user (€26.27). Coincidence or not, that also makes it the cheapest Pro subscription of all the major providers.
In terms of capability you give something up. Mistral Medium 3.5, the workhorse model from April 2026, has a context window of 256K tokens, against 1 million for Claude, Gemini and GPT-5.6. For ordinary chats and documents you won't notice; for an archive of attachments in a single conversation you will. On Dutch, Le Chat scores 4 out of 5: surprisingly good and neutral in tone, with colloquial language as its weak spot. See ChatGPT alternative for Dutch for that comparison.
A second advantage that is often forgotten: Mistral releases models openly. Mistral Large 3 and Mistral Small 4 are under Apache 2.0, Mistral Medium 3.5 under a modified MIT license. If you don't want to send any data out at all, you can host such a model yourself. The same goes for Muse Glimmer, the 30-billion-parameter model Meta released under Apache 2.0 in August 2026, which runs on a single consumer GPU.
Microsoft and the EU Data Boundary
For organizations, Microsoft is a serious route, because there is an explicit EU Data Boundary for business customers: processing and storage within the European Union. That is a stronger commitment than what most competitors offer consumers.
In practice: the standalone Copilot Pro subscription no longer exists. For consumers, Microsoft 365 Premium ($19.99, about €21) is the replacement. For business, Microsoft 365 Copilot Business currently costs $18 per user on promotion, down from a list price of $21, about €19 per user. The enterprise version is $30 per user, about €32.
Copilot's weak point is language: a 3 on our scale, because it falls back on English in long answers. So you choose Microsoft for the infrastructure and the Office integration, not for its Dutch writing. For Dutch freelancers (zzp'ers) and small businesses, we lay out the trade-off between business and consumer plans in AI for freelancers and small businesses.
What to stay away from
DeepSeek is technically impressive and completely free: DeepSeek V4 works with 1 million tokens of context and the weights are public. There is no paid consumer plan, so there is no plan with better terms either.
But the service runs in China, and there is no adequacy decision for China. For personal data and customer information, that is a conclusive argument not to use it. If you still want to work with the DeepSeek models, the open weights let you use a version hosted elsewhere; then the question is where that host is located, not where DeepSeek is.
What the AI Act means for you
Briefly and without mystique: the European AI Act mainly places obligations on the providers of AI systems, not on you as a user of a chatbot. It is about transparency, risk classification and documentation on the side of whoever builds the system or puts it on the market.
For your daily practice it changes little about the core question. The AI Act says nothing about where your data is processed; that remains the territory of the GDPR. A provider that complies with the AI Act is therefore not automatically the provider you can put your client files into. The reverse is also true: processing in the EU doesn't make you compliant if you lack a legal basis.
What you can arrange today
Three steps, in order of payoff.
Separate personal use from client work. For other people's data, use a business plan with the accompanying terms, or a provider that processes in the EU. For your own shopping list it makes no difference.
Turn off training and go through your settings. This takes five minutes per account and is the cheapest measure there is.
Choose your default tool deliberately. If privacy weighs more heavily than the last percent of model quality, make Le Chat your default and use the rest only for work without sensitive content. Why more and more Dutch users are going that way is described in Dutch users and European AI.
With us you can use models side by side in one Dutch subscription of €12.95 per month (€129 per year), with invoices in euros including VAT. What we don't solve with that: if a model runs at an American provider, our invoice doesn't change that. What we do is make choosing per task easy, so you can keep sensitive work with a European model without taking out a second subscription.
Frequently asked questions
What is the best European alternative to ChatGPT?
Le Chat from Mistral. Mistral is a French company that processes data in the EU, in France and Sweden. Le Chat Pro costs $14.99, or €15.76 per month including VAT, and unlocks a mode without telemetry. That makes it not only the most European but also the cheapest Pro subscription.
Can I enter customer data into ChatGPT?
Not without thinking about it. For other people's personal data you need a valid legal basis and processing agreements, and you need to know where the processing takes place. In practice that means: don't use a consumer subscription for customer data, but a business plan with the accompanying terms, or a provider that processes in the EU.
Is DeepSeek safe to use?
You can use it for harmless questions, but not for personal data. DeepSeek processes data in China, and there is no adequacy decision for China, which means there is no established equivalent level of protection. For customer data or sensitive information it is therefore not an option.
What is Microsoft's EU Data Boundary?
A commitment from Microsoft to business customers to process and store data within the European Union. It applies to the business services, not to the free consumer web chat. Microsoft 365 Copilot Business currently costs $18 per user on promotion, down from a list price of $21.
Is AI training off by default on paid subscriptions?
At Anthropic, yes: on Claude's paid consumer plans training is off by default, and if you turn it on you get a longer retention period. With other providers you need to check this per service in the settings, because the default differs.